CHARLOTTE, N.C. –National Peppermint Bark Day on Wednesday marks the official start to the holiday season, and the perfect time for Americans to begin enjoying their preferred holiday treat.
According to National Today, a nationwide survey reveals that Peppermint Bark is the nation’s favorite holiday treat capturing 34 percent of consumer votes, just ahead of 21 percent of consumers who voted for candy canes and 16 percent who voted for gingerbread.
National Today’s Peppermint Bark Survey also revealed that:
- Peppermint Bark is the preferred holiday treat to consume while decorating a Christmas tree.
- 39 percent of those surveyed cited Peppermint Bark as the preferred treat while gingerbread cookies and candy canes only represented 30 percent of the market share combined.
- Williams Sonoma Peppermint Bark tops the consumer charts as the ‘most wanted’ foodie gift this year.
- 42 percent of those surveyed put Williams Sonoma Peppermint Bark at the top of their foodie wish list this year, as the most ‘desired’ foodie gift. Trailing behind at 26 percent was a box of holiday chocolates and decorated sugar cookies – a notoriously beloved holiday treat, fell by the wayside with only 15 percent of people adding them to their wish list.
To help celebrate National Peppermint Bark Day, National Today has teamed up with Williams Sonoma, the original creators of peppermint bark.
Officials say the original peppermint bark made its debut in Williams Sonoma stores in 1998 after more than twenty rounds of testing in the Williams Sonoma Test Kitchen to develop the now coveted, top-secret recipe.
Every holiday season, officials say over 1 million pounds of Guittard chocolate and 65,000 pounds of peppermint candy pieces are used to make Williams Sonoma’s iconic peppermint bark.